In short. Patients now ask an AI assistant which med spa to go to before they ask a friend, and the assistant answers with three or four names. We measure whether yours is one of them, and if it is not, we do the work until it is.
01What patients ask
The questions are specific and local, and they are about the treatment, not about you. The ones we see most, in the words people use:
- "Best med spa in Scottsdale for lip filler"
- "Where to get Botox near Brickell that's actually done by a nurse"
- "Med spa in Dallas that does Morpheus8"
- "Is Sculptra or filler better for cheeks, and who does it well in LA"
- "Laser hair removal in Miami, which clinic is good for darker skin"
- "How much is a syringe of filler in Scottsdale and where should I go"
The engine answers each with names. The names come from a short list of sources it trusts for that question in that city: usually RealSelf, Yelp, a couple of local "best of" articles, Google reviews, and sometimes the clinic's own site if it answers the question plainly. Clinics that are in those sources, with the treatment named, get recommended. Clinics that are not do not, whatever their Instagram looks like.
02What the measurements show
Everywhere we have measured, the same thing shows up: the engines name a small, stable group of clinics on most questions, and that group is not the group with the most reviews or the biggest ad spend. It is the group that appears, with the treatment named, in the pages the engines read. On treatment-specific questions ("who does Morpheus8"), engines name clinics because a directory lists the treatment, whether or not the clinic promotes it. On neighborhood questions, they name clinics from the wrong part of town. Both are opportunities: a clinic that states plainly what it does and where, in the places the engines read, moves.
03What the work looks like for a med spa
Entity. Your clinic described the same way everywhere: the treatments by name, the providers and their credentials (the engines weigh "nurse practitioner" and "board-certified" heavily on medical questions), the neighborhood, the hours. Structured data on your site for the medical business and each service.
Answers. Pages on your domain, one per question patients ask, written the way your best injector would explain it in a consultation: what the treatment does, who it suits, what it costs here, what to ask. Your clinic is the worked example, not the headline.
Sources. Presence, with the treatments named, on the platforms the report shows the engines citing in your city — RealSelf, Yelp, Healthgrades where relevant, local press lists, and the "best of" pages that keep getting cited years after publication.
Measurement. The same thirty questions, every month, and the report.
04Cities
We are measuring med spas in Scottsdale, Miami, Dallas and Los Angeles now. Other US cities on request: the check works the same way and takes three business days the first time.
05Questions med spa owners ask
Our reviews are better than the clinics ChatGPT recommends. Why aren't we named?
Because the engine is not reading your reviews; it is reading a few pages it trusts for that question, and your clinic is not on them, or is on them without the treatment named. The report shows which pages.
Do we have to stop working with our marketing agency?
No. GEO does not overlap with ads, social or SEO. We add a section to your site and work on the sources; your agency keeps everything else.
How fast does a med spa see movement?
Entity fixes show within weeks on the engines that read the live web; source placement takes two to four months. The six-month term is set so that you see the result either way.